Mars, Inc.

European Marketing Communications Manager (m/f)

  • Verden
  • zum nächstmöglichen Zeitpunkt
  • Feste Anstellung
  • Jetzt bewerben

Mars – much more than just a chocolate bar!
You want to take the lead? And do so in an international business that has people and pets all over the world excited about its products? Then Mars is the right place for you. You will be holding the key that advances your career through a wide range of tasks from day one: freedom to set trends with a global player in an open work environment at a family corporation where success is based on the responsibility of each individual and goals are achieved together.


We at Mars Drinks are specialised in workplace vending and the only Mars segment with a clear B2B focus. Support our team at Mars Drinks in Germany, UK or France as:

European Marketing Communications Manager (m/f)

The position is based in Verden (Germany), Basingstoke (UK) or Paris (France) and reports to the European Marketing Director (Mars Drinks).

The primary purpose for the European Marketing Communications Manager is to work on brand communication, marketing material and digital assets for Mars Drinks Europe (MDE). Together with the European Marketing Director, the role is responsible for brand positioning, points of distinction, annual communication plan that allows for growth according to the MDE 5-year-strategy and clear distinction against competition.

Key Responsibilities

The European Marketing Communications Manager is responsible for the development of communication strategies.
The priorities of this role will include the development of customer messaging as well as consumer facing online and offline marketing activities. Initiatives should drive customer preference, align brand stories, support business objectives and reinforce Mars Drinks reputation.

The role will work closely with local Marketing peers and the European Digital Solutions team to ensure that brand priorities are clearly communicated and messaging is aligned within MDE region. The applicant considers him-/herself to be a strong all-round marketer, with comfort recommending marketing programs that may live outside of content development to ensure we’re providing the greatest customer experience.

  • Provides leadership for the strategic direction of the brand and Mars Drinks services/solutions.
  • Drives content strategy and development. Being comfortable switching between strategy and execution.
  • Develops, executes and tracks the success of a comprehensive annual communications plan that covers diverse online and offline communication channels.
  • Crafts relevant brand news stories / content
  • Recommends features and benefits that ensure the balance between satisfying customer needs, delivering bold, ownable, meaningful distinction against competition and fits the brand identity / positioning.
  • Represents the voice of the customer and consumer – core needs, pain points, value proposition, solution.
  • Prepares material and assets for local markets to support in-market specific activation.
  • Partners with local Lead Generation Managers on Lead Generation and other online activities.
  • Works closely with Digital Solutions team to design and deploy online communication for all initiatives.
  • Supports the European Marketing Director in Corporate Affairs tasks.

In addition, this role will stand in for the European Brand Manager in case of his/her absence.

Qualifications

  • Required: Bachelor’s Degree in Marketing or Business; MBA preferred
  • 3+ years in a marketing role, ideally experienced with web content
  • Experience in a B2B environment preferred
  • Excellent verbal, written, and presentation skills
  • Strong interpersonal skills and stakeholder management
  • Excellent communication skills in English, German and/or French is a plus

What you can expect from us

  • Responsibility and freedom to drive your own ideas
  • An open & international work environment of a global family-owned business
  • Personal & professional development, e.g. through global trainings from Mars University
  • Attractive conditions and extensive social benefits

Zur Stellenausschreibung

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